In a Digital World, like the one we are living in, Google is the King!! As per the data, 92% people use Google for searching information on internet. The remaining 8% is used by Yahoo, Bing and other search engines. So, when almost everybody is using Google, the policies set by Google should top the chart. And its obvious for any business to dream of coming in top 10 search results on SERP (search engine result page). The user generally does not go beyond the first page of search results, and to be very precise user click on top 3 results, as they think of the top listed sites as the most trusted ones. So, it becomes all the more necessary to rank higher and compete for top slots as there are many sellers for similar products and services. So, what is the secret behind the ranking? How does Google decide to place a site on the top slot? And what are the guidelines for websites to follow if they want to rank higher in the listing. Let’s understand this by experienced and trusted SEO Com