SCORICH Education

Posts

The Race for Google Search Ranking

In a Digital World, like the one we are living in, Google is the King!! As per the data, 92% people use Google for searching information on internet. The remaining 8% is used by Yahoo, Bing and other search engines. So, when almost everybody is using Google, the policies set by Google should top the chart. And its obvious for any business to dream of coming in top 10 search results on SERP (search engine result page). The user generally does not go beyond the first page of search results, and to be very precise user click on top 3 results, as they think of the top listed sites as the most trusted ones. So, it becomes all the more necessary to rank higher and compete for top slots as there are many sellers for similar products and services. So, what is the secret behind the ranking? How does Google decide to place a site on the top slot? And what are the guidelines for websites to follow if they want to rank higher in the listing. Let’s understand this by experienced and trusted SEO Com

Career Planning in the Time of Crisis

Hello everyone, and hope all of you are diligently and responsibly following the instructions given by the government during nationwide lock-down. In this difficult time many of us, who can afford due to their nature of work, is working from home. For examples, teachers are taking online classes, IT professionals can manage work from their computer while sitting at home, Accountants are taking care of the financial accounting of their clients sitting at home, and as the name implies “ Digital Marketing ”, is done digitally, and can be managed by Digital Marketers, to a large extent, from home. All such professionals just need a laptop/computer with an internet connection and a phone to work from home. In this time of crisis, there is one thing which is proving to be the most sought after activity, and that is, connecting through Social Media and can opt for Online Digital Marketing Certifications Social Media platforms like Facebook, Twitter, Instagram, YouTube ar

How to choose a Professional Certification Course

All of us know the power of a professional certification course, as it is very beneficial for our career. It gives a kick start to the career of a fresher and boosts the professional ability of already working professionals. There are two most important things while applying for a job, Skill , and Certification . Skill can be mastered by practicing it over a period of time, and certification can be earned by enrolling for it and fulfilling the passing criteria. The questions here are, How do we get to know which certification to apply for or which certification will add value to our resume . Following are a few tips to keep in mind while selecting a professional certification course: Global Acceptance : The Certification you are applying for should be accepted globally so that you are eligible to work overseas as well after acquiring it. It should be designed by the experts in the respective area of interest so that the information and knowledge are correct, updated and c

How to Rank Higher on Google

Ranking Higher or on the 1 st page of the search engine organically is every Digital Marketer’s dream, as users generally don’t go beyond the first page while they search for something. So it's very important from business point of you to be in front of active in-market users who are looking for your kind of product and services. The position of your website/blog on SERP(search engine result page) is determined by a few factors, like content, keyword, user experience, back-links, social media connectivity to name a few. Let's understand this process in detail: Any search engine (Google, Bing, yahoo) works as an answering machine, they try to give the best results for the keywords that have been put in the search box. How do they determine which website to show on the top and which ones at the bottom or on the next page? We have to make some changes to our website/blog so that the search engine recognise it as the best result for certain keywords. Following i

Future of Digital Marketing in 2020 | Trending Career Option

Digital Marketing is not a new word. It's here for quite some time now. Businesses are using it extensively and achieving their business goals. According to a recent survey , “ 83% of Businesses think their Digital Marketing is effective.” As per the above survey, the top three Digital Marketing channels are Social Media (81%), Website (78%) and Email Marketing (69%). By the end of 2020, the Digital Marketing Medium is expected to grow at 27% to reach at 17377 Cr. It means there is a huge scope for students or professionals, who have digital marketing skills. Skilled Digital Marketers are in much demand. So, it is a good idea to invest in upgrading your skillet and get Digital Marketing Training in Gurgaon with SCORICH. There are a lot of online and offline Digital Marketing Courses available, but a comprehensive Digital Marketing Course involves Fundamentals of Digital Marketing, Email Marketing, Social Media Optimization, Search Engine Optimization, Sear

How much as Freelance Digital Marketer you can Make?

The demand for digital marketers is growing in 2020 at very high rate and it it the time to make a process flow for a new kind of entrepreneur, the freelance Digital Marketer. So for proper guidance it is advised to join Digital Marketing training in Gurgaon at SCORICH. There are plenty of possibilities are emerging for all those who are willing to dive in feet first as it is the trending fast-paced and exciting game with ever-changing rules which offers an advantage to those that are looking to stay on top keep up with the pace. Now some times it seems to be difficult for companies to hire in-house digital marketing managers, team as demand for digital marketing services continues to rise hence companies needs to outsource. So it will provide freedom and flexibility to work from virtually anywhere in the world just with one internet connection. Complete strategy consists as: Management of marketing campaigns Branding Brand recognition Social media management Content