Skip to main content

Future of Digital Marketing in 2020 | Trending Career Option

Digital Marketing is not a new word. It's here for quite some time now. Businesses are using it extensively and achieving their business goals. According to a recent survey , “ 83% of Businesses think their Digital Marketing is effective.”

As per the above survey, the top three Digital Marketing channels are Social Media (81%), Website (78%) and Email Marketing (69%). By the end of 2020, the Digital Marketing Medium is expected to grow at 27% to reach at 17377 Cr.

It means there is a huge scope for students or professionals, who have digital marketing skills. Skilled Digital Marketers are in much demand. So, it is a good idea to invest in upgrading your skillet and get Digital Marketing Training in Gurgaon with SCORICH. 




There are a lot of online and offline Digital Marketing Courses available, but a comprehensive Digital Marketing Course involves Fundamentals of Digital Marketing, Email Marketing, Social Media Optimization, Search Engine Optimization, Search Engine Marketing, Content Marketing, and Digital Strategy and Planning.

Let's have a look at the latest insights from the Digital Marketing Institute, Ireland for 2020.

1. Facebook is not the King anymore, it is not used by the younger lot anymore. According to Forbes, 41% of its users are above 65 years.

2. Instagram is the new king for marketing as it has its reach to a wider range of people. Much of its users belong to the younger demographic.

3. Video is not an option, it has become a necessity. If a business really wants to succeed, and engage the users, investing in Video marketing will yield results as 72% of businesses believe video content has improved their conversion rates.

4. Interactive content will become mainstream. Interactive content means we can click or swipe or interact with it online.

5. Not only good content is important, but context is equally important. Google is getting smarter, and it gives preference to in-depth, accurate and current content that is closely aligned with user intent.



So fasten your seat belts as the Digital Marketing is going above the clouds!!! Join today professional Digital Marketing Course in Gurgaon with SCORICH authorised partner of Digital Marketing Institute, Ireland and become certified professional with international certification today.

Comments

  1. I got here much interesting stuff. The post is great! Thanks for sharing it! Gordon Engle

    ReplyDelete

Post a Comment

Popular posts from this blog

5 Ways to increase Website Traffic

  We live in a digital world, and in today’s world businesses can and greatly benefit from conducting their business online. Businesses that provide products and services can still have a physical location, but having an online presence is extremely essential for a business to grow and thrive. One key method of conducting business online is having your own website. Making a website is not very difficult and not too expensive for startups and multinational companies alike; thanks to the plethora of helpful tools, both free and paid, to aid in this task. A big problem that businesses face is then not the creation of a website, but instead driving traffic to it. So what is Website Traffic ? Website traffic is simply the amount of data sent and received by visitors on a website. It is measured by the number of internet users that visit a website. Just as in a store in a physical location, people need to “visit” to be able to buy your product or service.  It also needs to...

The Race for Google Search Ranking

In a Digital World, like the one we are living in, Google is the King!! As per the data, 92% people use Google for searching information on internet. The remaining 8% is used by Yahoo, Bing and other search engines. So, when almost everybody is using Google, the policies set by Google should top the chart. And its obvious for any business to dream of coming in top 10 search results on SERP (search engine result page). The user generally does not go beyond the first page of search results, and to be very precise user click on top 3 results, as they think of the top listed sites as the most trusted ones. So, it becomes all the more necessary to rank higher and compete for top slots as there are many sellers for similar products and services. So, what is the secret behind the ranking? How does Google decide to place a site on the top slot? And what are the guidelines for websites to follow if they want to rank higher in the listing. Let’s understand this by experienced and trusted SEO Com...

Career Planning in the Time of Crisis

Hello everyone, and hope all of you are diligently and responsibly following the instructions given by the government during nationwide lock-down.    In this difficult time many of us, who can afford due to their nature of work, is working from home. For examples, teachers are taking online classes, IT professionals can manage work from their computer while sitting at home, Accountants are taking care of the financial accounting of their clients sitting at home, and as the name implies “ Digital Marketing ”, is done digitally, and can be managed by Digital Marketers, to a large extent, from home. All such professionals just need a laptop/computer with an internet connection and a phone to work from home. In this time of crisis, there is one thing which is proving to be the most sought after activity, and that is, connecting through Social Media and can opt for   Online Digital Marketing Certifications Social Media platforms like Facebook, Twitter, Instagram...