5 Ways to increase Website Traffic

 

We live in a digital world, and in today’s world businesses can and greatly benefit from conducting their business online. Businesses that provide products and services can still have a physical location, but having an online presence is extremely essential for a business to grow and thrive. One key method of conducting business online is having your own website.

Making a website is not very difficult and not too expensive for startups and multinational companies alike; thanks to the plethora of helpful tools, both free and paid, to aid in this task.

A big problem that businesses face is then not the creation of a website, but instead driving traffic to it.

So what is Website Traffic? Website traffic is simply the amount of data sent and received by visitors on a website. It is measured by the number of internet users that visit a website.

Just as in a store in a physical location, people need to “visit” to be able to buy your product or service.

 It also needs to be easy to find and have a good reputation, aspects that a website can earn through increased and quality traffic.

 There are a number of ways to increase website traffic but the goal is to get relevant traffic that helps achieve your business’s objectives. It is not as simple as paying someone money with the promise of a quick and easy exponential increase in traffic. A lot of traffic achieved using bots visiting your website, for example, will not help you achieve your business goals. Increasing website traffic includes both free and paid methods. Using both can maximize effectiveness.

Here are 5 ways to increase website traffic: 

1. Search Advertising – Search advertising means that you pay to have your website show up at the top of a search results page (SERP) for certain keywords. The keywords are set by you and the search engine, based on the relevancy of the content on your website’s landing page, determines ranking against competing websites and displays appropriate results for a user query. Search advertising also benefits greatly when done in conjunction with search engine optimization (SEO).

 When selecting keywords, remember that although short-tail keywords are searched more often, they are harder to rank for, more expensive and are less specific but can drive more traffic, while long-tail keywords are easier to rank for, and drive more qualified traffic. Also, you only pay when a user clicks on your ad.

2. On-Page Search Engine Optimization (SEO) – Search engine optimization helps you get your website higher on the search engine results pages (SERPs). SEO helps to organically increase traffic to your website.

On-page SEO deals with optimizing your website’s landing page, and the search results users see on SERPs. Optimizing your landing page includes providing relevant and high quality content on it, and optimizing for SERPs includes relevant and concise title tags and meta descriptions.

Proper SEO is crucial for increasing website traffic.

 3. Backlinks – Backlinks are links to your website from an external website. Backlinks are the primary way of conducting off-page search engine optimization. When a website links to another website, some reputation is passed to it. Your website’s trust factor increases in search engines, if other reputable sites link to yours. This in turn can get you a higher ranking on SERPs and increase traffic. Backlinks are a great way to get highly relevant website traffic.

 4. Analytics – Analyzing the data on your website is a great way to learn about the various aspects of your website including website traffic. You can use the insights gained from analysis to help optimize everything on your site. Analytics goes well with search advertising and SEO, and helps maximize their efficiency in increasing website traffic. It helps you identify what strategies, content, ad campaigns etc work best, and what needs improvement.

Google Analytics is a great free tool available to aid in this task.

 5. Social Media – Social media is a great tool to help increase your website traffic. Marketing on social media is free, although most social media platforms also offer paid advertising. Social media is overall a great marketing tool, and can specifically help you promote your content and drive traffic directly or indirectly to your website.

Creating a conversation around your website and brand using hashtags is a great way to spread awareness and increase traffic to your website.

  To conclude, there are a number of ways to increase website traffic, both free and paid, which can help you get results.If you know SEO, you can do it on your own, but if you do not know the ways to do SEO, either you learn by doing a Digital Marketing Course or by getting services of a Digital Marketing Company.