We live in a digital world, and in today’s world businesses can and greatly benefit from conducting their business online. Businesses that provide products and services can still have a physical location, but having an online presence is extremely essential for a business to grow and thrive. One key method of conducting business online is having your own website. Making a website is not very difficult and not too expensive for startups and multinational companies alike; thanks to the plethora of helpful tools, both free and paid, to aid in this task. A big problem that businesses face is then not the creation of a website, but instead driving traffic to it. So what is Website Traffic ? Website traffic is simply the amount of data sent and received by visitors on a website. It is measured by the number of internet users that visit a website. Just as in a store in a physical location, people need to “visit” to be able to buy your product or service. It also needs to be easy