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The Race for Google Search Ranking

In a Digital World, like the one we are living in, Google is the King!! As per the data, 92% people use Google for searching information on internet. The remaining 8% is used by Yahoo, Bing and other search engines.

So, when almost everybody is using Google, the policies set by Google should top the chart. And its obvious for any business to dream of coming in top 10 search results on SERP (search engine result page). The user generally does not go beyond the first page of search results, and to be very precise user click on top 3 results, as they think of the top listed sites as the most trusted ones. So, it becomes all the more necessary to rank higher and compete for top slots as there are many sellers for similar products and services.

So, what is the secret behind the ranking? How does Google decide to place a site on the top slot? And what are the guidelines for websites to follow if they want to rank higher in the listing. Let’s understand this by experienced and trusted SEO Company in Gurgaon:

•EAT- yes you got it right E-A-T: it stands for Expertise, Authoritativeness and trustworthiness. If a webpage is lacking EAT, google gives it a low-quality rating and hence low page ranking. This concept of EAT is related to content. Google has always given importance to content, but now it has started giving importance to context also. It recognizes the content which gives value to the user as well as its contextual. The content should add value to user’s knowledge.

•Page Design: Google gives importance to the design and aesthetic appeal of a webpage/website. The theme, color scheme, font style, graphics and arrangement of information is very important. All these factors are directly related to user experience. If the user is satisfied with the information provided and spends time on a page, Google gives a thumbs up and consequently higher ranking.

•Navigation and Website Structure: Google look at the website architecture and see how many clicks it takes to reach to the desired information. The website’s navigation should be easy, and information should have a hierarchy. 

•Quality Back links: Back links are vote of confidence. If your website is getting links of reference from other similar authorized sites, it means you are giving some really important information and Google respects this. Back links are the most important factor after content for Google Quality Score.

•Usage of Key Phrase: Page title, description, headings and images should relate to key phrase or key words you want to rank for, but please avoid keyword stuffing. The keyword should be used maximum 3-4 number of times on a page, not more than that. 

•Use Semantic Keyword Research: Search engines are more focused about topics, meaning, and intent, rather than words and phrases. As Google gets smarter, they give more importance to “semantics” rather than a string of letters. To know which words and phrases are semantically linked to the phrase you’re targeting, look for clues at the bottom of a search results page.

So follow the above mentioned tips and see your page scoring higher, as SEO is a game of patience and time. Get complete affordable package with SCORICH a leading SEO services company in Gurgaon

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