How to Rank Higher on Google

Ranking Higher or on the 1^st page of the search engine organically is every Digital Marketer’s dream, as users generally don’t go beyond the first page while they search for something. So it's very important from business point of you to be in front of active in-market users who are looking for your kind of product and services.

The position of your website/blog on SERP(search engine result page) is determined by a few factors, like content, keyword, user experience, back-links, social media connectivity to name a few.

Let's understand this process in detail:

Any search engine (Google, Bing, yahoo) works as an answering machine, they try to give the best results for the keywords that have been put in the search box. How do they determine which website to show on the top and which ones at the bottom or on the next page?

We have to make some changes to our website/blog so that the search engine recognise it as the best result for certain keywords. Following is the scope of improvement:

Content: Content has always been the “King”, it still is, but with context. Google gives importance to the content which is contextual and gives value to the user. It should be adding something to already known facts, some personal experience, for example, case study or so. Users should feel delighted(WOW) after going through the text or video or audio that you have presented. It should not feel like wasting their precious time, as time is money.

User Experience: A good user experience depends upon a few things like the organization of information, navigation, graphics, font styles, color theme, aesthetic appeal, and clarity. If these things are in order than a user will surely come back to the site and ll refer to others as well.

Keywords: The information on the web page should be related to the desired keywords, I.e if we are targeting users who want to know more about “Digital Marketing Courses”, we should have this keyword present on the title, meta description and in content. Keyword stuffing should be avoided completely, rather keywords should naturally become part of the content.

Back-links: Backlinks are like stamp of trust. If a website is redirecting its users to your site for more information about a particular topic, it means you are giving something important and adding value. People trust you and you are a thought leader. But backlinks from authorized and relevant sites are important. For example, you are talking about Digital Marketing education but there are backlinks from the cosmetics site… it won’t work in your favor. Link from educational sites or news and information sites would be counted useful.

Social Media Connectivity: Linking to Social Media page through your website and vice versa helps in increasing your visibility to search engines. Whenever we do a website audit from an SEO point of view, it gives due importance to social media linking.

Your Social media pages should be buzzing with activity regularly with the latest updates. Maintain a blog and regularly post blogs and put them on social media. Adding a blog to your website increases its chances of ranking in search engines by 70%.

Mobile friendly website: As per the latest Google updates, it gives preference to the website on search engines, which are mobile-friendly and responsive. Nowadays more users are using mobile phones or handheld devices to access the websites, so it is necessary to make your website mobile responsive.

Page Speed: The speed at which the website loads is a very important factor for users to stay there or bounce back. Lack of patience and time is the reason behind this. As the page load time goes from 1 second to 3 seconds, the probability of bounce increases by 32%. And when it goes from 1 second to 5 seconds, the probability of bounce increases by 90%.

So follow the above-mentioned suggestions and see your site touching the top, without spending a dime. Learn all this and more with a comprehensive Digital Marketing Course in Gurgaon. Enquire today at SCORICH a leading and professional Digital Marketing Institute in Gurgaon and get the latest offers and discounts!