Ranking Higher or on the 1 st page of the search engine organically is every Digital Marketer’s dream, as users generally don’t go beyond the first page while they search for something. So it's very important from business point of you to be in front of active in-market users who are looking for your kind of product and services. The position of your website/blog on SERP(search engine result page) is determined by a few factors, like content, keyword, user experience, back-links, social media connectivity to name a few. Let's understand this process in detail: Any search engine (Google, Bing, yahoo) works as an answering machine, they try to give the best results for the keywords that have been put in the search box. How do they determine which website to show on the top and which ones at the bottom or on the next page? We have to make some changes to our website/blog so that the search engine recognise it as the best result for certain keywords. Following i...